BIOGRAPHY

My path
designer 01

EDUCATION

I am an unconventional architect, I graduated in 1999 in the Polytechnic University of Milan,focusing my research on urban anthropology. Very passionate about fashion, I worked as employee in Max Mara Fashion Group's interior visual design office developing creative skills in communication and visual retail. Today, I teach international brand management at the University of Bologna, business management, visual retail, and textile production techniques in various Italian educational institutions.

As project manager and consultant I develop projects guiding designers to explore circular fashion and companies to develop sustainability topics based on ESG parameters and social impact.

I am an editorial contributor for several pop culture and lifestyle magazines and, on the board of rén collective, I oversee training projects for young generations as well as writing content on fashion and contemporary issues.

Designer

PROJECTS

Since 2012, I have managed my brand MHUDI, a reversible clothing accessories luxury brand, founded by a philosophy that has been successful today: a conscious recovery of unused fabrics and a local Made in Italy approach that creates exclusive, limited-edition productions through
the conscious design for ethical beauty without waste.

By choosing a "conscious" production method, I highlight the most innovative aspect of the brand, whose innovation is in the improvement of a fashion product that meets new and more effective criteria of function and style offering multiple style options in a single headgear.

By the recent upcycling format U.P.S.Y. project founded in 2022, included in the XI Volume Responsible Innovators of Emilia Romagna, I share my vision of authentic and sustainable creativity, with the aim of bringing new forms of creative and artisanal manufacturing using waste textile.
For me, fashion has an ethical and social valueA, too. As a fashion activist, I promote awareness-raising issues not only in the environment crisis but also in human rights and labor value. U.P.S.Y. Unique. Planet.

Sustainable.Young is specifically focused on education and youth sensibilization.

The concept is based on deadstock textile recover as inspiration for artistic challenges that foster youthful self-entrepreneurship.